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Boutique Beauty, Fashion & Lifestyle PR Agency

Build Influence. Reach Consumers.

Visibility is only the beginning.

Since 2006, Push The Envelope PR has helped beauty, fashion, wellness and lifestyle brands turn earned media into measurable business growth. Through editorial coverage, influencer partnerships, affiliate commerce and product launch campaigns, we build the visibility that connects brands with consumers and opens doors to new opportunities. Our clients have earned coverage in Vogue, Allure and Wirecutter, while our team has supported retail launches at Target, Ulta Beauty and Nordstrom.

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See Our Work

30 minutes with our team

Smiling woman in pink activewear holding Goodwipes samples beside a gift bag with smartwater at an outdoor event
Close-up selfie of a woman with soft glowing makeup and nude lips, Margaret Dabbs x Victoria Beckham campaign
Two women taking a selfie on a flower-covered wooden swing under a Timeless Skin Care sign by the beach

Press · Publications featuring our clients

National Media Coverage

From Vogue and Allure to TODAY and Wirecutter, our clients earn national media coverage that builds credibility, introduces brands to new audiences and influences purchasing decisions.

  • Allure
  • BuzzFeed
  • Cosmopolitan
  • ELLE
  • Esquire
  • GQ
  • Glamour
  • HuffPost
  • InStyle
  • Men's Health
  • NewBeauty
  • Parents
  • Shape
  • Refinery29
  • The Strategist
  • TODAY Show
  • Vogue
  • Wirecutter

Selected Work

Fashion and Beauty PR Results That Go Beyond Press Coverage

See Our Work
Wirecutter's The Best Retinol Products guide featuring LilyAna Naturals Retinol Cream

Affiliate Commerce + Earned Media (Beauty)

LilyAna Naturals

One Wirecutter Feature.
600+ Units Sold in 24 Hours.

A single New York Times Wirecutter feature generated more than 600 product sales in one day, demonstrating the commercial impact of strategic earned media and affiliate commerce.

  • 600+ units sold in 24 hours
  • 250+ earned media placements landed in 2026
Read the case study
Model holding Timeless Skin Care Vitamin C serum

Category Positioning + AI Discoverability (Skincare)

Timeless Skin Care

Building Category Authority and Triple-Digit Amazon Growth

Through years of sustained editorial and commerce coverage, PTE helped position Timeless Skin Care as a go-to alternative to premium vitamin C serums, including SkinCeuticals C E Ferulic.

  • Triple-digit Amazon sales growth reported by brand’s leadership
  • Ongoing editorial visibility supporting category recognition and search discovery
Read the case study
Ulta Beauty shop-in-shop with orange ceiling panels, lit makeup displays and a "must-try minis" section

Retail Launch + National Media (Beauty)

Nakery Beauty

From Earned Media to Ulta Beauty Launch

PTE supported Nakery Beauty’s expansion into 305+ Ulta Beauty stores through earned editorial, influencer partnerships, and broadcast publicity, helping build national brand awareness around a major retail milestone.

  • 425+ media placements in 18 months
  • PR support for launch into 305 Ulta Beauty stores
Read the case study
Woman lounging in Printfresh leopard print pajamas

Fashion Gift Guides + Founder Visibility (Sleepwear)

Printfresh

From National Gift Guides to Founder Features

Years of gift guides, best-of lists and founder features, from Business Insider, Good Housekeeping, InStyle and Oprah Daily, helped build sustained visibility for the founder-led sleepwear brand.

  • Hundreds of placements across our partnership
  • PureWow 2026 Best Sleep Ever Award
Read the case study

Services

Our Public Relations Services.

Earned media, affiliate commerce, influencer marketing and brand strategy, designed to work together for immediate opportunities and long-term growth.

01

Earned Media & Digital PR

We secure editorial coverage across national consumer media, trade publications and digital outlets, from Vogue and Allure to TODAY and leading industry publications. Our media relations campaigns build brand credibility, category authority and visibility among consumers, editors and retail decision-makers.

Explore Earned Media & Digital PR
02

Affiliate Commerce PR

We connect brands with commerce editors, shopping publications and affiliate-driven media opportunities that turn product discovery into measurable traffic and sales. From gift guides and product roundups to evergreen shopping features, we bring editorial relationships and commercial strategy together.

Explore Affiliate Commerce PR
03

Influencer Marketing & Social Media

We develop influencer campaigns and creator partnerships that put brands in front of relevant audiences. From organic product seeding and paid collaborations to social content and platform strategy, we help brands build awareness, engagement and authentic connections with consumers.

Explore Influencer Marketing
04

Product Launch & Retail PR

We build strategic PR campaigns around product introductions, brand launches and retail expansion. Our experience supporting launches at Target, Walmart, CVS, Ulta Beauty and Nordstrom brings together earned media, influencer partnerships and commerce visibility to help brands enter new markets and reach new customers.

Explore Product Launch & Retail PR
05

Events & Brand Partnerships

We create media events, influencer experiences, brand activations and strategic partnerships that generate meaningful exposure beyond the event itself. From product launches to editorial previews and collaborative campaigns, we connect brands with the people and opportunities that extend their reach.

Explore Events & Brand Partnerships
06

Search, AI & Web Visibility

We help beauty, fashion, wellness and lifestyle brands improve their visibility across Google, ChatGPT, Perplexity and AI-powered search platforms. Through SEO and GEO strategies, AI search optimization, authoritative earned media, content development and digital brand positioning, we strengthen how brands are discovered, understood and recommended online.

Explore AI & Web Visibility
01 — Earned Media & Digital PR

We secure editorial coverage across national consumer media, trade publications and digital outlets, from Vogue and Allure to TODAY and leading industry publications. Our media relations campaigns build brand credibility, category authority and visibility among consumers, editors and retail decision-makers.

Explore Earned Media & Digital PR  →

We connect brands with commerce editors, shopping publications and affiliate-driven media opportunities that turn product discovery into measurable traffic and sales. From gift guides and product roundups to evergreen shopping features, we bring editorial relationships and commercial strategy together.

Explore Affiliate Commerce PR →

We develop influencer campaigns and creator partnerships that put brands in front of relevant audiences. From organic product seeding and paid collaborations to social content and platform strategy, we help brands build awareness, engagement and authentic connections with consumers.

Explore Influencer Marketing  →

We build strategic PR campaigns around product introductions, brand launches and retail expansion. Our experience supporting launches at Target, Walmart, CVS, Ulta Beauty and Nordstrom brings together earned media, influencer partnerships and commerce visibility to help brands enter new markets and reach new customers.

Explore Product Launch & Retail PR →

We create media events, influencer experiences, brand activations and strategic partnerships that generate meaningful exposure beyond the event itself. From product launches to editorial previews and collaborative campaigns, we connect brands with the people and opportunities that extend their reach.

We help beauty, fashion, wellness and lifestyle brands improve their visibility across Google, ChatGPT, Perplexity and AI-powered search platforms. Through SEO and GEO strategies, AI search optimization, authoritative earned media, content development and digital brand positioning, we strengthen how brands are discovered, understood and recommended online.

Explore Search, AI & Web Visibility →

Explore Our Services

Impact, By the Numbers.

We measure success by the momentum we help brands build: visibility, credibility, and recognition that compounds over time.

97%

Client Retention Rate

8x

Average Campaign ROI

2X–4X

Client-Reported Sales Growth

62%

Affiliate-Driven Revenue Lift

60K+

Earned Media Placements Since 2006

440+

Industry Award Wins for Client Brands

Two women laughing by a lake, holding bags of Stellar Pretzel Braids in Maui Monk and Dill Herby flavours
Model holding a martini glass filled with pink and coral lip gloss tubes up to her red lips
Three women holding d'Alba serum mists and a "The Premium Vegan Beauty" newspaper at a yellow floral pop-up

Visibility Intelligence | PR for the AI Era

Being Seen Is Just the Beginning.

The way consumers discover brands is changing. From Vogue and Allure to Google, ChatGPT and Perplexity, the places people turn to for product recommendations are expanding. For beauty, fashion, wellness and lifestyle brands, earning visibility now means building credibility across both traditional media and AI-powered search.

At Push The Envelope PR, we connect 20 years of national media relationships with earned media, affiliate commerce, digital PR and generative engine optimization (GEO). Our Visibility Intelligence approach is built around four outcomes: being found, being trusted, being recommended and being sold. Together, they help brands strengthen their authority, increase discoverability across search and AI platforms, and turn media attention into measurable business opportunities.

01

Being Found

Earn visibility where consumers discover brands

02

Being Trusted

Build authority through credible third-party coverage.

03

Being Recommended

Strengthen the signals that support AI and search discovery.

04

Being Sold

Connect editorial exposure with shopping and affiliate commerce.

Explore Visibility Intelligence

Trusted By

Brands We’ve Had the Pleasure of Working With

From emerging disruptors to established names, we partner with beauty, fashion, wellness, and lifestyle brands ready to build lasting visibility and momentum.

  • Albion
  • Arm & Hammer
  • PrintFresh
  • Every Man Jack
  • Hada Labo Tokyo
  • L.A. Girl
  • GoodWipes
  • Frankies Bikinis
  • Loverboy
  • Spa Castle
  • Lisa Todd
  • IGK
  • Truly
  • Moonbrew
  • Black Wolf
  • Go Macro
  • Mills by Millie Bobby Brown
  • Farmasi
  • Mooncat
  • Nicole Miller
  • OPI
  • Rene Furterer
  • Amika
  • Stellar
  • Paddywax
  • Eva NYC
  • Sienna Swim
  • d’Alba
  • Musely
  • Missha
  • Snow
  • Timeless Skin Care

What Our Clients Say

1 / 8
Push the Envelope has been such an important partner for our brand. They've helped us land some incredible placements that have really moved the needle, from getting our bestsellers featured in top beauty publications to securing influencer moments that drove real traffic and conversions. It's been exciting to see how the right exposure in the right places can accelerate growth. The team just gets us and knows how to tell our story in a way that resonates.
Timeless Skin Care
We're very happy with the strong results and quality work your team has done. The team's creative pitches and broad reach allowed Arm & Hammer foot care to break through in new ways.
Arm & Hammer Foot Care
One of the biggest wins we've seen since working with Push The Envelope PR has been growth in our affiliate sales channel. Their team has secured placements with publishers that not only increased our visibility but also drove measurable revenue. It's refreshing to work with a PR firm that understands how to connect media exposure to actual sales.
Skyline Beauty Group
Push the Envelope is a pleasure to work with! They display the utmost professionalism in communication and execution and continuously outperform their own metrics. Highly recommend for anyone looking for an exceptional PR partner!
Lilyana Naturals
It has been a pleasure to work with the PTE team. They are truly professionals when it comes to this field. Their team is well organized and experienced, and most importantly, knows how to hustle to get more opportunities. We have been thrilled with the editorial placements we have been receiving. We would highly recommend PTE to any small to mid size businesses looking to expand their awareness beyond their immediate customers.
Mooncat
PTE has been a great PR firm for us for over 3.5 years and helped to generate many dozens of top press coverage. The team works very hard and is the most responsive group of professionals that I have experienced. Thank you the PTE team!
Musely
Working with Push the Envelope PR has been an absolutely great experience. From working with them in product launches, media placements, beauty awards, and more, we are so happy to have built a relationship with Push the Envelope. We can't wait to further our relationship with them and see our company reach audiences that we could have reached on our own. Thank you Push the Envelope!
Missha
Push the Envelope brings the HEAT!!! After working with several other PR firms, I can confidently say that PTE delivers an unmatched level of consistency in producing top placements that build brand awareness. I love recommending PTE because I know that they ALWAYS show up.
Goodwipes
1 / 8

A Monthly Blog

Inside the Envelope

PR insights, earned media strategy, affiliate marketing, and brand visibility for beauty, fashion, wellness and lifestyle brands.

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