BOUTIQUE BEAUTY, FASHION & LIFESTYLE PR AGENCY

Build Influence. Reach Consumers.

Visibility is only the beginning. Since 2006, Push The Envelope PR has helped beauty, fashion, wellness and lifestyle brands turn earned media into momentum. Through editorial coverage, influencer partnerships, affiliate commerce and product launch campaigns, we build the visibility that connects brands with consumers and opens doors to new opportunities. Our clients have earned coverage in Vogue, Allure and Wirecutter, while our team has supported retail launches at Target, Ulta Beauty and Nordstrom.

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PTE PR

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We focus on placements that shape perception and influence purchase decisions, from trend features to commerce roundups and cultural conversations.

Impact, By the Numbers.

We measure success by the momentum we help brands build visibility, credibility, and recognition that compounds over time.

97%

Client Retention Rate

8x

Average Campaign ROI

2X-4X

Client-Reported Sales Growth

62%

Affiliate-Driven Revenue Lift

60K+

Earned Media Placements Since 2006

440+

Industry Award Wins for Client Brands

Our Public Relations Services.

 
Push The Envelope PR brings earned media, affiliate commerce, influencer marketing and brand strategy together to help beauty, fashion, wellness and lifestyle brands build visibility, credibility and consumer demand. From national media campaigns to retail launches and ongoing brand storytelling, our services are designed to work together, supporting both immediate opportunities and long-term growth.

We secure editorial coverage across national consumer media, trade publications and digital outlets, from Vogue and Allure to TODAY and leading industry publications. Our media relations campaigns build brand credibility, category authority and visibility among consumers, editors and retail decision-makers.

We connect brands with commerce editors, shopping publications and affiliate-driven media opportunities that turn product discovery into measurable traffic and sales. From gift guides and product roundups to evergreen shopping features, we bring editorial relationships and commercial strategy together.

We develop influencer campaigns and creator partnerships that put brands in front of relevant audiences. From organic product seeding and paid collaborations to social content and platform strategy, we help brands build awareness, engagement and authentic connections with consumers

We build strategic PR campaigns around product introductions, brand launches and retail expansion. Our experience supporting launches at Target, Walmart, CVS, Ulta Beauty and Nordstrom brings together earned media, influencer partnerships and commerce visibility to help brands enter new markets and reach new customers.

We create media events, influencer experiences, brand activations and strategic partnerships that generate meaningful exposure beyond the event itself. From product launches to editorial previews and collaborative campaigns, we connect brands with the people and opportunities that extend their reach.

We help beauty, fashion, wellness and lifestyle brands improve their visibility across Google, ChatGPT, Perplexity and AI-powered search platforms. Through SEO and GEO strategies, AI search optimization, authoritative earned media, content development and digital brand positioning, we strengthen how brands are discovered, understood and recommended online.

Trusted By

From emerging disruptors to established names, we partner with beauty, fashion, wellness, and lifestyle brands ready to build lasting visibility and momentum.

FASHION AND BEAUTY PR RESULTS THAT GO BEYOND PRESS COVERAGE

Wirecutter's The Best Retinol Products guide featuring LilyAna Naturals Retinol Cream

AFFILIATE COMMERCE + EARNED MEDIA (BEAUTY)

LilyAna Naturals

One Wirecutter Feature. 600+ Units Sold in 24 Hours.

A single New York Times Wirecutter feature generated more than 600 product sales in one day, demonstrating the commercial impact of strategic earned media and affiliate commerce.

600+ units sold in 24 hours

250+ earned media placements landed in 2026

Model holding Timeless Skin Care Vitamin C serum

CATEGORY POSITIONING + AI DISCOVERABILITY (SKINCARE)

Timeless Skin Care

Building Category Authority and Triple-Digit Amazon Growth

Through years of sustained editorial and commerce coverage, PTE helped position Timeless Skin Care as a go-to alternative to premium vitamin C serums, including SkinCeuticals C E Ferulic.

Triple-digit Amazon sales growth reported by brand’s leadership

Ongoing editorial visibility supporting category recognition and search discovery

Ulta Beauty store entrance

RETAIL LAUNCH + NATIONAL MEDIA (BEAUTY)

Nakery Beauty

From Earned Media to Ulta Beauty Launch

PTE supported Nakery Beauty’s expansion into 305+ Ulta Beauty stores through earned editorial, influencer partnerships, and broadcast publicity, helping build national brand awareness and visibility around a major retail milestone.

425+ media placements in 18 months

PR support for launch into 305 Ulta Beauty stores

Woman lounging in Printfresh leopard print pajamas

FASHION GIFT GUIDES + FOUNDER VISIBILITY (SLEEPWEAR)

Printfresh

From National Gift Guides to Founder Features

Years of gift guides, best-of lists and founder features, from Business Insider, Good Housekeeping, InStyle and Oprah Daily helped build sustained visibility for the founder-led sleepwear brand.

Hundreds of placements across our partnership

PureWow 2026 Best Sleep Ever Award

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jahzielgeorgina vallejo
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Last year’s holiday gift guide coverage made a real difference for our brand. We saw a noticeable increase in traffic, customer interest, and sales during the gifting season, so we’re especially excited to see what this year’s campaign brings. Push The Envelope PR knows how to get our products in front of the right editors at the right time, and we’re looking forward to another strong holiday season together.
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Terri Beacon
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We’ve really enjoyed working with Push The Envelope PR. One thing that’s stood out is how many authentic influencer relationships they’ve helped create for our brand. Nothing feels forced or transactional. As a result, we’ve seen our social following grow, our website traffic increase, and a lot more people discovering our products.
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Audrey Grayson
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One of the biggest wins we've seen since working with Push The Envelope PR has been growth in our affiliate sales channel. Their team has secured placements with publishers that not only increased our visibility but also drove measurable revenue. It's refreshing to work with a PR firm that understands how to connect media exposure to actual sales.
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Marissa Abraham
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Push the Envelope is a pleasure to work with! They display the utmost professionalism in communication and execution and continuously outperform their own metrics. Highly recommend for anyone looking for an exceptional PR partner!
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Todd Skjervold
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We've been working with Push the Envelope for seven months and have found the firm to be exceptionally professional and focused on results. Shortly after retaining PTE, we started getting coverage in high profile media outlets and the momentum continues to build. We're excited to see what this holiday season holds!
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Matt DiFiore
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Working with Push the Envelope PR was one of the best decisions I’ve made for my brand. From day one, their team helped me shape my vision, build a strategy, and actually bring it to life. I was just getting started and needed guidance, exposure, and a real plan—and they delivered on all fronts. Their creativity, professionalism, and passion for what they do made all the difference. Thanks to them, my brand isn’t just off the ground—it’s thriving. Highly recommend!
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Garden State Garage and Siding
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Working with Push the Envelope PR has been nothing short of incredible! From day one, they’ve been a huge staple in the development of our brand and identity at Garden State Garage and Siding. Their vision, strategy, and creativity have helped take our marketing to the next level and position us as a standout in a crowded industry. They truly get us—our voice, our goals, and our drive—and they’ve helped shape how our community sees us. Whether it’s PR, content, or branding, their work is always polished, powerful, and on point. Thank you for being such a vital part of our journey and growth. We couldn’t have done it without you! — Garden State Garage and Siding
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No Name
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I hired Push the Envelope PR to help elevate my brand—and they absolutely delivered! From the very start, their team was professional, creative, and fully invested in my vision. They took the time to understand my goals and crafted a strategy that made a real impact. Communication was top-notch, and their results spoke for themselves. If you're looking for a PR team that goes above and beyond, I highly recommend Push the Envelope PR! Nuno
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Julia Northcraft
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Push the Envelope has been such an important partner for our brand. They've helped us land some incredible placements that have really moved the needle, from getting our bestsellers featured in top beauty publications to securing influencer moments that drove real traffic and conversions. It's been exciting to see how the right exposure in the right places can accelerate growth. The team just gets us and knows how to tell our story in a way that resonates.
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Peter Kao
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Working with Push the Envelope PR has been an incredible experience for OHOM. Their team’s dedication, creativity, and strategic outreach efforts significantly increased our media visibility and connected us with new customer bases we hadn’t reached before. They truly understand how to craft a compelling story and pitch it effectively to the right audiences. Sabrina and her team are not only professional but also genuinely passionate about what they do, making them an extension of our brand. We were thrilled with their results and highly recommend Push the Envelope to any company looking to elevate their presence through earned media coverage and impactful PR campaigns. We look forward to working with them again in the future! – Peter, OHOM

Inside the Envelope | A Monthly Blog

PR insights, earned media strategy, affiliate marketing, and brand visibility for beauty, fashion, wellness and lifestyle brands.

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